Identity is a state of having unique identifying or individual characteristics by which a person or thing recognizes or defines itself (Oliver, 2010). Managing corporate identity is about identfying the right image for organization, and communicating it effectively (Wood, 2001). ‘Wonderfull’ is identity that Indonesia want to established on tourism…
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Wonderful, In Word and In Fact
Indonesia is a country which has high number of potential youth. It can be seen from the shape of population pyramid which shows a large population of adolescents and the result of population census in 2010 which shows that 32% of the population is youth aged 15-30 years old. Youth…